The whole funnel, not the top of it
Impressions, clicks, add-to-cart, orders — and the conversion between every stage, flagged when it falls outside a healthy band. Growth in a broken funnel is still a broken funnel.
Most agencies report the number that makes them look good. We instrument the whole funnel and tell you where the money actually goes — even when the answer is uncomfortable.
Twenty-four thousand people clicked. Eighty added to cart. The creators were doing their job — click-through beat benchmark. The money was dying on the product page, and it had been for five weeks. Nobody had measured the ratio between the stages, so nobody could see it.
Creator recruitment is table stakes. Every agency does it. Here is what changes decisions.
Impressions, clicks, add-to-cart, orders — and the conversion between every stage, flagged when it falls outside a healthy band. Growth in a broken funnel is still a broken funnel.
Shipped, delivered, posted, sold — tracked per creator. We know our activation rate to the decimal, and we can tell you which creators took product and vanished.
Some creators pull enormous reach and sell nothing. Others sell with almost no distribution. We find both and treat them differently — one gets fixed, one gets boosted.
GMV is the number agencies show when they don't want to discuss cost. We report what each creator actually earned you after COGS, samples, commission, and platform fees.
| Capability | Most agencies | Maverick |
|---|---|---|
| Full-funnel stage conversion reporting | No | Yes |
| Per-creator profit after COGS and fees | No | Yes |
| Published pricing | Custom quote only | Public |
| GMV minimum to engage | $100K+/month (large agencies) | None |
| Pass-through creator and sample costs | Often marked up | At cost, always |
| Named client references on homepage | Yes — your margins become their marketing | Never |
Flat monthly retainer. No revenue share until you clear $100K GMV a month — if we haven't made you real money, we haven't earned a cut of it.
The retainer pays for the team and the systems. Creator payments, product samples, and ad spend are yours, and they pass through to you at cost.
This isn't scarcity marketing. It's arithmetic.
A creator program that works needs someone reading the exports every week, not a dashboard on autopilot. We cap the roster at five so that person is always the founder. When we can staff a sixth properly, we'll open a sixth — and we'll say so here.
Leaving should be easy. If you go, you get a warm Seller Center handoff and every document we built. An agency that makes leaving hard is telling you something.
Every client signs mutual confidentiality. That protects them, and it costs us the easiest marketing there is.
A creator program exposes your margins. Anyone who can read your GMV, your commission rate, and your sample volume can work out what you make on a unit — and that is nobody's business but yours. Agencies that put your logo on their homepage are trading your position for their credibility.
Answers to what most people ask before they reach out.
We recruit creators to make videos featuring your product, track which ones drive sales, manage sample fulfillment, and report on full-funnel performance from impressions through orders. We also instrument the conversion between every funnel stage to find where revenue is being lost before it even reaches the cart — which is usually the problem nobody has measured.
No. We built MAG for emerging brands, not established players. The founding client rate exists specifically for brands building their TikTok Shop presence from an early base. If you're doing $100K/month already, the agencies with $100K minimums will take your call — we're more useful earlier than that.
Most large agencies require $100K+ monthly GMV to engage and don't publish pricing. We take brands earlier, publish our rates, and report differently — profit per creator after all costs, not just GMV. We also cap at five clients so the founder runs every account. The funnel visualization on this page is a real example; very few agencies can show you what they actually found and fixed.
Creator payments, product samples, and ad spend go directly to you at cost. We don't add a percentage, a handling fee, or a markup of any kind. You see the same invoice we see. The retainer is the only fee we collect.
No. Every client signs mutual confidentiality. We never publish client names, logos, or identifiable figures. The funnel data on this page is from a real client program, anonymized completely. The founding client arrangement asks for an anonymized case study and a private reference call — your name never appears.
You get a full Seller Center handoff and every document, spreadsheet, and report we built during the engagement. Termination for cause has a 60-day notice window. An agency that makes leaving hard is telling you something about how they feel about the work they've done.
Send us a week of Seller Center exports. We'll map every stage and tell you what's broken — before you pay us anything.
Takes 15 minutes to set up. No commitment.
Request a free audit